A Reason To Sell – Incentive Ideas For Fundraising Projects

In a perfect world, all benefactors of your fundraising campaign and those who care about them would step up all the time, every time, to do their part in your fundraising campaign. Not being citizens of a perfect world, that's just not going to happen. To make the most of your fundraiser, you'll have to give your volunteers a good reason to sign up and then follow through with their responsibilities.

Coming Up With Fundraising Incentives

Finding motivating fundraising incentives is a bit of a task, but it may not be as hard as you think it will be. There are two simple places to look for proven fundraising incentives nearby.

First off, ask past fundraising volunteers what incentives have been used and what worked to motivate them. Look back through available fundraising records to determine ways your group has successfully motivated volunteers and sellers in the past.

Your other resource is your fundraising company. Suppliers and fundraising companies have been in the business for years of marketing and promoting the sale of their products. They have a lot of information to share. Tap that resource. Fundraising companies are happy to share their incentive ideas because they want your fundraiser to be a success. In many cases, you'll find that the incentive program has already been built into your fundraising program in the form of small prizes. There might be little or nothing for you to do at all.

But just in case you need more help, here are a few suggestions for motivating volunteers by tugging on their heartstrings.

Develop a statement of the benefits the group will enjoy from a successful fundraiser

- give them something to sell for that will affect each seller or a loved one personally. Communicate those benefits to supporters as well; give the statement to sellers as a selling aid.

Increase the perceived value of what is directly purchased or enjoyed

- for example, funds raised for sporting equipment keep kids engaged in healthy activity and keep them off the streets and out of trouble.

Fun Fundraising Incentives

Truly, fundraising should be fun. There are lots of ways to put fun into your fundraiser while providing an incentive.

* Arrange for volunteers to throw cream pies at an authority figure such as a principal or police chief, or agree that at the $1,000 mark the principal will shave his head.

* Hold raffles amongst sellers who have reached incremental sales.

* Give a prize or throw a pizza party for the team or class that raises the most funds.

* Give gift certificates to early sellers who reach a designated goal.

Or come up with a unique and fresh incentive idea of your own! Focusing on the fun of fundraising keeps the campaign fresh and invigorating; rewarding great volunteers shows they are appreciated. Showing that appreciation in the form of an incentive, party, recognition, or prize will ensure volunteers work to the best of their fundraising ability for you.

This is an article created by the FundraisingIP.com Editorial Team. Read about fundraising tips, different kinds of fundraisers and more at FundraisingIP.com.

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