Fundraiser Didn't Yield Enough Income? Don't Get Down, Get Active!

Having a fundraiser that is less than successful can really bring you and your group down. You've all put a lot of time and effort into your project to see it succeed. So when your fundraiser doesn't yield enough income, it can be very tempting to wallow in self-pity and just give up. Unfortunately, nothing gets accomplished that way.

No Time To Be Discouraged

There are a host of reasons why fundraisers don't yield the income you need them too. Your task now is to find out why, and take steps to recoup your losses. After all, you had a mission and a goal, and unless something major has changed, your need for funds has not.

You've probably earned the right to a momentary self-pity party. Allow yourself that moment, but keep it short and sweet and not too negative – you still have work to do!

Appreciate that everything is not always in your control, see what you can do to make the best of the situation, and brainstorm some ideas that can help save your fundraising project.

Tips For Recovering From An Unprofitable Fundraiser

Placing blame is pointless and entirely counterproductive. Finding out what went wrong and taking positive steps to remedy your situation will give you the chance to save your fundraising program so that you can find the profit you need now and in the future.

• First, try to find out why your fundraiser didn't generate enough income. Was the problem with the product? Organizational? Is your fundraiser dated and stale? Was your timing off?
• Next, work with your group of volunteers to fix your problem. Make this a group effort, get member input, and work cooperatively.
• Recruit more volunteers to share the load.
• Look for other ways to either cut costs or earn some easy money to take up the slack in funding. Hold on-hand sales at area events if you have been left with costly inventory, downsize your project so that you can do with less, ask area donors for in-kind donations of supplies rather than cash.
• If you are convinced your fundraiser is good, keep it and put off the project until a better time.
• If the fundraiser just isn't worth the effort, scrap it and move on to something more promising.
• Make changes to your funding schedule so that you don't need as much cash now and you can take the time to put on a really good fundraiser next time.
• Realize your own limits and make sure you and your group are working within them – don't burn yourselves out!

Whether you are a leader or a group member, stay positive and keep your eye on your goal. Remind yourself and your group that you are doing a great thing trying to raise money for this good cause. Be confident, and reflect that to your peers and supporters. And as the old saying goes…try, try again!

This article was created by our FundraisingIP.com Editorial Team. For further help with your fundraiser read more fundraising articles, or view our list of fundraising companies.

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