How To Apply For The Google AdWords Grant

The Google AdWords grant can be an excellent tool for certified non-profit organizations; through free AdWords advertising, non-profits can increase website traffic so that they can increase their group's exposure for the purpose of education, recruiting, and fundraising.

What You Will Need To Apply For The Google Grant

Google has kept their Google Grant application process reasonably easy. To begin, non-profits groups will need to

Meet basic requirements - namely, be designated as a 501(c)(3) non-profit group by the IRS; groups need to provide the 501(c)(3) certificate with their application to prove they are in fact a non-profit organization. Non-profit groups that are religious or political in nature, including groups whose mission is to lobby for political and/or policy change, are not eligible for the Google Grant. Google also restricts applications from groups currently participating in the Google AdSense program (note, however, that AdSense is a good revenue resource for groups that are not eligible for the Google Grant).
Gather your documents - again, that all important 501(c)(3), the key to getting your application foot in the door. In addition, Google will ask you to submit sample advertising copy and keywords for your ads. Google will also ask your group to include a short statement outlining how your group will benefit from an in-kind donation of Google AdWords services.

With application requirements met, all that is left is to submit your application and wait to hear from Google.

If You Are Awarded A Google Grant

If your application is approved, Google will notify your group via email. Google reviews and selects Grant recipients once each quarter. It takes approximately 3-6 months to find out if you've won a grant from Google. It is a good idea for groups to use this time to optimize their site and its message and promotions so that if an award is granted you will be ready for increased visitors, thereby making the most of each visit.

Google Grants are awarded for a minimum of three months of free AdWords advertising. In the reward email, Google will provide instructions for setting up the account; they will also assign you to a Google Grants specialist who will help you edit and optimize your ads, copy, and keywords. And in order to serve as many groups as possible, Google will give you an activation deadline - if your account is not set up by the deadline, your in-kind services may be forfeited to another.

Google has gone to great lengths to provide the Google Grants to deserving non-profit organizations; already, groups are enjoying increased traffic which is translating into unsolicited donations, increased fundraiser sales, and increases in volunteer support. To be sure, the Google Grant is proving to be a very worthwhile time investment for successful non-profit applicants.

This is an article created by the FundraisingIP.com Editorial Team. For more fundraising ideas and fundraiser help, go to our article directory at FundraisingIP.com/articles.

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Google AdWords' Google Grant: Free Advertising For Non-Profit Organizations - By : FundraisingIP.com Editorial Team

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