2008 Recap: Most Popular On FundraisingIP.com





What do you think was the most sought after information on our fundraising site this year?

Any information about donation requests topped our ‘most popular’ list for the tumultuous, and unquestionably exciting year of 2008 – no big surprise there!

A close second were our articles in the category for How Others Raise Funds which provide insight into some of the creative strategies being used by groups around the world.

As bad news about the economy was being revealed and the stock market lost ground, supporters for good causes were also lost and raising sufficient funds become a huge challenge. No wonder non-profits and other groups were looking for help with their donation requests and were looking for creative, new and better ways to raise funds!

At the same time the internet and especially social media gave us an idea of what’s possible when raising funds online. Just consider TweetsGiving’s fundraising success, staged mainly through Twitter. Or the Atheist Bus campaign which raised over 23 times their fundraising target online through JustGiving.com in Great Britain.

Giving all this interest in online fundraising, including the amazing online fundraising successes of the Obama campaign, any information on our site about online fundraising was extremely popular. We’ve had lots of requests for more information on setting up a website and raising funds online even without having a website, which led us to add articles on these topics, including Create Your Own Website!

Another popular article on the site was Should Our PTO File For Non-Profit Status? which laid out some advantages and disadvantages of turning a parent teacher organization into a non-profit.

And last, but not least, our fundraising checklists have enjoyed great popularity this year! Thanks again to everyone for your great suggestions on these checklists! We will continue tweaking them and adding more as your ideas and suggestions come in. By the way, now is the time to work through the Post Fundraiser Checklist to wrap things up.

Going forward, we will present you with lots more fundraising ideas in 2009, as well as keep you up to date on the latest trends in fundraising, including online fundraising, and using any new and upcoming media to increase your fundraising profits.

We thank all of you for your continued interest, support and input during this past year and we wish you and your loved ones Happy Holidays and a Wonderful New Year!!

Your FundraisingIP.con Editorial Team



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