Cari Mostert, Author at Fundraising Letters, Checklists, How Tos and Event Ideas


About Cari Mostert: Cari Mostert is a UCLA alumnus and non-profit volunteer. She is active in supporting wildlife and ecological causes and profiles endangered southern African species on her website Wildmoz.com. Read more here.

The 5 Whys: What Toyota Can Teach Your Nonprofit

5 whys what toyota can teach your nonprofit

The intersection of nonprofits and big business was almost unthinkable a few decades ago – unless of course, the big business in question was making a substantial donation to the latest campaign. Fast forward to today and nonprofits are tapping into classic business strategies to find success in the escalating battle to deliver more services […]

17 Mistakes Fundraisers Can Stop Making Now

fundraising mistakes

The nonprofit world is unique. We’re mostly people here because the robot that can do our job has yet to be invented. Mistakes and blunders can and do happen. This is the measure of what makes us human, along with our compassion, drive, integrity, loyalty, not to mention conviction and impressive fortitude. Think for a […]

The Nonprofit Starvation Cycle: Can Penniless Charities Help the Hungry?

nonprofit starvation cycle

The nonprofit starvation cycle is a grim truth, the not-so-hidden, murky underbelly of the social benefit sector. The sad reality is the majority of nonprofit organizations are trapped in a vicious progression of inadequacy and chronic under-funding. This toxic cycle has been the omnipresent, dark cloud on the nonprofit horizon. With funders, donors and grantees […]

Finding Volunteers: 16 Strategies You Need to Know Now

volunteers group

If you still need volunteers for your holiday and end-of-year events, or you simply need some fresh ideas for your ongoing volunteer search and recruitment, read on for 16 ways to find and recruit volunteers now! 1. Make volunteers part of your strategic plan According to industry experts, strategic planning is a critical key to […]

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25 Ways Your Nonprofit Can Save Money Like Benjamin Franklin

save money nonprofits

What nonprofit wouldn’t like to save money? Benjamin Franklin wisely counseled, “A penny saved is a penny earned.” Like all great entrepreneurs, Franklin knew the value of a buck. For most nonprofits, a shoestring budget is part of the day-to-day reality. By cutting excessive costs, a penny-pinching strategy can free-up capital for mission initiatives and […]

Revive Your Nonprofit’s Social Media Accounts and Boost Donations

social media sharing

Are your organization’s social media pages collecting dust and cobwebs? For most groups, there are never enough hours in the day to finish the to-do list, let alone to keep up their social media accounts. Yet social networking is an excellent, cost-effective marketing tool for charitable groups. You actually don’t need extra staff and big […]

Renting Out Your Space: A Viable Fundraising Option

Rent out your space for fundraising

Does your group own buildings or other resources that are only used intermittently? Whether you’re raising funds for a school, nonprofit or other group, using your group’s space for rent isn’t an off-the-wall fundraising idea but a viable way to increase your fundraising income. Many organizations and schools maintain facilities that may not be used […]

8 Ways a Nonprofit Can Deal With Negative Online Reviews

change negative online reviews

Negative online reviews are especially harmful for a nonprofit where the road to success is based on the public perception of trust and competency. Because of the real-time nature of the web, quick action is needed to diffuse a bad review on Yelp or complaints on social media. This is the type of bad online […]

Your Nonprofit’s Reputation and How to Protect It

How to protect your nonprofit reputation

For any organization, having an excellent reputation is non-negotiable and protecting that reputation is vital. We’ve come a long way since public relations meant local media and the press. What are people saying about your organization? Stakeholders get the lowdown on a nonprofit out there on social media and consumer review sites.     Protect […]

Tweak Your Group’s Marketing Message: 5 Tips From “Mad Men”

Tweak Your Group's Marketing Message: 5 Tips From "Mad Men"

Patches of shadow mark the fading light and far away, down the deserted hallway, a door slams. Late in your office, the cursor blinks accusingly as you wrestle once again with your new fundraising appeal… You realize that it is high time to change your approach. Why not take some tips from snappy-dressed, chisel-jawed Don […]

Engaging Multi-Generational Donors

engaging multi generational donors

As volunteer fundraisers for schools and clubs, or nonprofit professionals, we need to engage multi-generational donors that make up our local communities. We need to recognize that our audience is made up of many diverse people with different values and goals. The American public consists of four distinct generations, each of them unique, approaching life […]

8 Best Practices for Small Nonprofits

Best practices for nonprofits

There’s a misconception among some smaller nonprofits that “best practices” is a notion that only applies to the big guys. Wrong! Even in the beginning, a two staff, three volunteer (and the office cat) organization can benefit from adopting a higher standard of conduct. Loosely collected under titles such as “guiding practices,” “principles and practices,” […]

CRM Tools and Donor Management

crm tools

We all know donor management is the key to personalizing donor communications and a vital factor in donor retention. Segmenting and managing donors effectively makes for  better relationships and encourages future engagement. But what is the best way to get this accomplished? Enter CRM – Customer/Constituent Relationship Management tools.     What to use CRM […]

Our Most Popular Articles from 2015!

best nonprofit articles

Put your group on the fast track to achieving its best year by revisiting the strategies outlined in our most popular content of 2015! These are the articles our readers found most helpful and shareable, providing useful information and dynamic tools. While these articles cover a wide variety of issues, we’ve loosely grouped them in […]

Starting a New Nonprofit? 10 Things You Need to Know to Make it a Success

How to start a nonprofit

Congratulations! So you’re launching a new nonprofit, a brand new organization unique to your community. It’s an important decision to commit to social change, but now what? Where do you and your team go from here? A resilient nonprofit startup needs a vital mission, consistent and varied income streams, good accountability, and high-quality programs and […]