Cari Mostert, Author at Fundraising Letters, Checklists, How Tos and Event Ideas | Page 3 of 3


About Cari Mostert: Cari Mostert is a UCLA alumnus and non-profit volunteer. She is active in supporting wildlife and ecological causes and profiles endangered southern African species on her website Wildmoz.com. Read more here.

When Did You Last Tell Your Donors that You Love Them?

Is donor attrition the dirty secret in your nonprofit world? Why do some nonprofits retain their loyal donors, building lifelong, mutually rewarding relationships, while others never get further than the first gift? Unfortunately, some nonprofits have a tendency to view their supporters as a collective whole; the donors – a vast, faceless, pool of potential […]

What Went Wrong? 9 Reasons a Fundraising Appeal Fails

Nonprofit professionals often don’t have the time to indulge in anything but the most basic study of marketing dynamics. Yet, fine-tuning the details of a nonprofits’ mission for maximum impact with donors is a never-ending learning curve. There’s a tendency to gauge this impact by the success of our campaigns and fundraising appeals but what […]

Gear Up for Year End Giving: Clean up Your Nonprofit Website ’til it Squeaks!

Have you taken a really good look at your nonprofit website lately? Was it set up years ago and then allowed to get all rusty and stale? It’s time to clean it up! An outdated, unmaintained website is a red flag to visitors and search engines alike and this great asset can become an enormous […]

Halloween Fundraisers are a Great Way to Connect with your Local Community!

scary halloween scene

For some of us, Halloween really kicks off the holiday season, although nonprofits don’t always recognize it as an important fundraising celebration. Nevertheless, Halloween traditionally generates plenty of hype and enthusiasm; a sterling opportunity to engage the local community and fundraise all at the same time. Many nonprofits ignore Halloween’s fundraising potential and tend to […]

Want Rockstar Results? 6 Key Elements In A Nonprofit Plan

planning the who, what when where why and how

Don’t let all this talk about nonprofit plans, strategic plans, fundraising plans, marketing plans or annual plans get you rattled. Whenever your nonprofit year begins – be it January or June – it’s never too late to put nonprofit planning on the agenda. Even if your organization only comprises yourself, your mother, the green grocer […]

Mid-Year Review: How is this Year Shaping Up for Your Nonprofit Goals?

past, now, future sign

There’s no time like mid-year to evaluate your nonprofit’s performance. Now’s the time to measure how planning and strategizing have paid off and more significantly, what’s working and what needs to be tweaked. No matter whether your fiscal year ends in December or June, at some point, you’ll reach mid-year for your nonprofit and an […]

Your Nonprofit Story: Blockbuster or Dud?

It’s no secret that effective organizations today are using skillful storytelling as a dynamic tool for communication. From filmmakers to plumbers, businesses everywhere are telling their story in some form or another. Robust nonprofits have been doing it successfully for decades. Why is it then that all too often, the nonprofit story is relegated to […]

Got the Donor Blues? Stewardship and Donor Relations

There’s a phenomenon, a wave of charity and compassion that greets cataclysmic events and earth shattering tragedies. The torrent of giving that follows a crisis or disaster fills the databanks of nonprofits with new benefactors. But all too often this groundswell of emotional response is lost soon thereafter. Could this brief moment of enthusiastic generosity […]

This Article is filed in Donors, Marketing | Browse all Articles | Read Article

10 Mistakes Nonprofit Professionals Make

Doesn’t the nonprofit sector attract the idealistic, self-sacrificing individuals amongst us? And wouldn’t that mean that mistakes are factors that just don’t happen? You have a passion to make a difference, there’s so much good you want to accomplish. But the charity sector has unique drawbacks and non-profit professionals make mistakes too. This happens often […]

9 Ways to Use Nonprofit Watchdogs’ Standards to Up Your Game

man with magnifying glass

The nonprofit sector is huge. Did you know the Center for Civil Society Studies at Johns Hopkins University reports that more than 70 million people work and volunteer in the industry? Nonprofits produce more than 1.9 trillion dollars annually and employ the third-largest workforce of all U.S. industries. (More here.) With such a big industry, […]

Chasing Donors Away? Annoying Tactics Non-Profits Use

With well over a million non-profit organizations registered in America, each competing for their share of the revenue pie, every donor becomes a valuable asset. Yet a surprising number of nonprofits are inadvertently chasing donors away. You would never knowingly risk the allegiance of your donors with an offensive or irritating appeal, or alienate supporters […]

Why Donate to Environmental and Animal Charities?

ocean

Our world is an ever changing environment, morphing through economic crises, recession, climate change, natural disasters, wars and other human catastrophes and there are countless non-profits that help humans in need. But us humans share this planet with other species who we depend on for many things, which means we have a responsibility to our […]