Devon Reeser, Author at Fundraising Letters, Checklists, How Tos and Event Ideas


About Devon Reeser: Devon has helped more than 40 non-profits, community groups, and government agencies throughout the US and abroad design and fund sustainable programs for economic and social development. With an MA in Environment and Development, she focuses on helping innovative environmental programs and is currently consulting on two environmental non profit projects in the US and designing an ecology education initaitive for local schools in Paraguay. Read more here.

4 Ways Foreign Aid Helps Your Community

global aid

It is logical to think “Why give tax dollars and charitable dollars abroad when so many people are suffering in America?” The reality, however, is that there is a long list of seemingly unconnected benefits to Americans for giving tax dollars as well as private dollars as foreign aid. Those benefits are tangible and intangible […]

5 Clever Ways To Boost Donations – Fundraising in the New Presidential Era

fundraising in a new presidential era - 5 clever ways to boost donations

Every new president brings policy and economic changes that affect charities and their fundraising.  Possibly never before has the nation been so uncertain about the future than with the new Trump administration, however. Changes can be good for you – if you adapt with them to keep being successful. Here is what you need to know about how […]

6 Ways Your Nonprofit Can Generate Earned Income

Just because you’re a charity doesn’t mean you can’t generate earned income like a traditional business! Too often nonprofits are so focused on fundraising they don’t take advantage of what may be an easier way to support their mission – raising real dollars through revenue, or “earned income”, vs. philanthropy. Here are six ways that […]

6 Tips to Apply Positive Persistence to Get Your Donation!

apply positive persistence to get your donation

As a fundraiser, the best way to cope with constant rejection is increased persistence. The most common response to a fundraising request is silence. Then the second most common responses are “no,” “not now,” “we can’t help you,” or variants of the same. The most successful fundraisers are persistent – those that keep trying, those […]

8 Tips to Improve Your Fundraising Report to Your Nonprofit Board

Tips to improve your fundraising report

It’s that time of year again, when your board chair is asking, “how did fundraising go this year?” Whether you met your goals or fell short, it can be difficult to explain all of the work you did to cultivate your donors, throw events, find new grants, and befriend corporate sponsors. Here are some tips […]

Sample Fundraising Letter: Year-End Donation Request Letter

year end donation request letter

The holidays are just around the corner, and end-of-year has snuck upon us once again. Read on for one of our sample donation request letters we hope will provide some inspiration and help for your appeal! For more sample fundraising letters, browse here. For more on annual appeals, click here. For even more sample letters, see […]

8 Tips for Making a Nonprofit Video

Videos for nonprofits

If you don’t have a good video for your nonprofit work, you need one! YouTube has over 1 billion users (1/3 of all internet users), and even if you have a limited or nonexistent budget, you can make a video that helps share your mission and impact to the world. Here are 8 tips to […]

Best Year-End Appeal Ideas and Samples for Your Group

Year-end donation ask

Nonprofits raise more than half their funding at “year-end”, or the final two or three months of the year. Up to a third of online donations are made in December alone. From emails to formal letters to “tweet” or text campaigns, here are some concrete samples of good year-end fundraising appeals to help your organization […]

6 Steps to Create Meaningful Benchmarks For Your Nonprofit

creating nonprofit benchmarks

In just 6 steps, you can create meaningful benchmarks to help your nonprofit in strategic planning, proposal writing, and evaluation of your staff and programs. You can apply benchmarks to nearly anything that is goal oriented, so you can use them liberally to improve your measurement and ultimately your nonprofit’s efficacy! Step 1: Figure out […]

How Nonprofits Can Piggyback Off Elections for Fundraising and Branding

How nonprofits can piggyback off elections for fundraising and branding

Nonprofits cannot get involved in politics and elections, but they can piggyback off of them! Here’s a simple road-map to identify how your nonprofit can benefit from elections this fall, and some ideas for how to go about it. At minimum, you can boost attendance to your already planned events, increase your network, improve your […]

Simplify Your Program Tracking with Web-Based Nonprofit Software

saas web based nonprofit software

This is the first in our new series “Spotlight: Nonprofits.” More info below. How can a nonprofit serving dozens of community partners through hundreds of volunteers keep track of who it is helping and how? The answer: Adapting from paper-based, onerous administrative systems to one data storage and analytics web-based nonprofit software. Web-based nonprofit Software […]

Pledge Campaigns: 6 Tips for Increasing Donations

pledge campaigns

A successful pledge campaign requires a good amount of detail work but is worth your while to increase donations. A pledge campaign, simply put, is asking people to commit to giving to your organization or cause at some point in the future or on a regular basis.  Compare a pledge to a “buy now pay […]

11 Free Graphics Tools all Nonprofits Should Know About

Google Data Studio

Every nonprofit should know about these free and simple tools to create professional graphics for presentations, websites, social media, proposals, posters, and programs. You can instantaneously save on your bottom line. You can create your own invitations and marketing materials. And you can make your proposals, presentations, and annual reports stand out from your competition and […]

Nonprofit Statistics and Data: 10 Essential Resources

statistics for nonprofits

We love statistics for a reason. They break down our complex ideas to simple numbers and make our work measurable. You don’t need a statistic to know how much statistics help your nonprofit – to backing up the need for your work with real community indicators, to measuring and tracking your impact and comparing yourself […]

15 Tips for Increasing Your Income as a Professional Fundraiser

Increase your income as a professional fundraiser

Turn your passion into a viable income with these 15 tips to earn money as a professional fundraiser! Good fundraisers are hard to find, and hence they are the most actively recruited, and best paid, positions within nonprofit agencies. The Chronicle of Philanthropy reported that the top 1% of professional fundraisers are earning around $1 […]

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