Donors Archives | Fundraising Letters, Checklists, How Tos and Event Ideas

The Nonprofit Starvation Cycle: Can Penniless Charities Help the Hungry?

nonprofit starvation cycle

The nonprofit starvation cycle is a grim truth, the not-so-hidden, murky underbelly of the social benefit sector. The sad reality is the majority of nonprofit organizations are trapped in a vicious progression of inadequacy and chronic under-funding. This toxic cycle has been the omnipresent, dark cloud on the nonprofit horizon. With funders, donors and grantees […]

5 Ways to Avoid Donor Abandonment

donor abandonment

Your nonprofit spends a huge chunk of resources trying to get donors to your donation forms, and it’s good to see a lot of donors landing on your giving page. But don’t start celebrating just yet. Just because donors reach your donation form doesn’t mean they’re going to stay and make a gift. Research done […]

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The Baby Boomer’s Great Donor Potential

donor potential of baby boomers

Demographics have always played an important role in fundraising. The expendable income of the various groups can determine how fundraising campaigns are targeted, and what the messages ought to be. The Boomer Generation, those who were born between 1946 and 1964, holds a tremendous opportunity for serious fundraising campaigns. Baby Boomers in the US According […]

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Engaging Multi-Generational Donors

engaging multi generational donors

As volunteer fundraisers for schools and clubs, or nonprofit professionals, we need to engage multi-generational donors that make up our local communities. We need to recognize that our audience is made up of many diverse people with different values and goals. The American public consists of four distinct generations, each of them unique, approaching life […]

5 Fundraising Lessons from the For-Profit World

nonprofit versus for profit fundraising

Just because the for-profit world has customers and clients and the nonprofit world has donors and volunteers doesn’t mean that they both can’t stand to learn from one another. Nonprofits have major gift donors, and for-profits have big spenders. Nonprofits have recurring donors, and for-profits have loyal customers. And the parallels continue. Running an organization […]

CRM Tools and Donor Management

crm tools

We all know donor management is the key to personalizing donor communications and a vital factor in donor retention. Segmenting and managing donors effectively makes for  better relationships and encourages future engagement. But what is the best way to get this accomplished? Enter CRM – Customer/Constituent Relationship Management tools.     What to use CRM […]

The 4 Best and Worst Ways to Accept Donations

accepting donations

Fundraising is a hard enough task for your nonprofit – but you also need to think about how those donors are going to give to you while you ask them for a gift. Payment processing and grant management can be administrative nightmares for nonprofit managers that create more headache and cost than the value of […]

Keep Donors Giving! 7 Steps for Building a Donor Cultivation Strategy

donor cultivation strategy

“Cultivation” is development jargon for maintaining the relationships with your donors necessary to convince them to maintain and potentially increase their giving to your organization. Think of your donor pool like the plants in your garden – each variety needs different amounts of water, fertilizer, nutrients, space, sun, and pruning. Your donors are individuals that […]

3 Forms of Corporate Philanthropy

Nonprofit professionals know better than anyone just how difficult it can be to find funding. It’s a limited resource for a massive field of qualified and deserving candidates. As that field gets more and more crowded, fundraisers have to get more and more creative with how they acquire donors. Corporate giving is a donation avenue […]

5 Basics to Begin Donor Segmentation

Do you remember the saying, “Begin with the end in mind,” that great bit of advice given by the late Stephen Covey? In the business of growing nonprofits, how would this principle apply to one of our biggest assets, our donors? Successful donor segmentation from the start is a key strategy to great donor communications […]

How to Attract Corporate Sponsorship – 6 Steps

Corporate sponsorship

From the DONNA Breast Cancer Marathon to the Purina Paws for the Planet, corporations seem to have their names on nearly everything charitable.  Corporate sponsorship spending is directly tied to corporate earning – as earnings increase this year as projected, more money will be available for sponsorship. By following these simple steps, you can attract […]

How to Research Your Fundraising Prospects – 7 Online Resources

Use the following resources to help you figure out the best prospects for your nonprofit or fundraising project – saving you time and money! Deciphering the best prospects for your cause may seem daunting at first, especially if you are new to fundraising. Many nonprofits spend top dollar on hiring development consultants or staff when […]

Who to Ask for Donations

The trend is clear: if you want to raise money for your organization in today’s economy, you need to know what individuals to ask for donations. While philanthropy as a whole is on the rise in the US, the majority of funding, and nearly all of the fundraising increase, is coming from rich American philanthropists.  […]

Fundraising with Confidence and without Fear

It’s unfortunate that in a world desperately in need of so much for so many, nonprofits struggle with fundraising. In a 2013 report by CompassPoint, key areas were identified where nonprofits – particularly smaller nonprofits – fell vulnerable to fundraising failures. The upshot was that nonprofits don’t generate the circumstances basic to fundraising success. Many […]

When Did You Last Tell Your Donors that You Love Them?

Is donor attrition the dirty secret in your nonprofit world? Why do some nonprofits retain their loyal donors, building lifelong, mutually rewarding relationships, while others never get further than the first gift? Unfortunately, some nonprofits have a tendency to view their supporters as a collective whole; the donors – a vast, faceless, pool of potential […]