So often, nonprofit organizations are looking to “hit it big” with large grants from big, well-known foundations.

The competition for those grants is fierce and an organization can spend countless hours tracking and applying for these grants that they may have little chance of getting.

Instead, a tighter focus on a secret source of local grant money is a very effective strategy to pursue.

But what is this fantastic local resource? It’s your community foundation!

What is a Community Foundation?

A community foundation is usually a not-for-profit corporation set up to act as a manager for funds from multiple donors with multiple interests. Despite the number of donors and wide-ranging interest areas, there is a common theme – the funds are intended to benefit a specific geographic region.

Donors establish funds for a wide variety of purposes, ranging from scholarships, to benefiting specific charities, to supporting a particular cause. Other funds have been allocated for an area of interest (for example, animal welfare, community theater groups, or education), while other funds are for unrestricted grant making.

The real secret about community foundations is that they don’t often make big splashy announcements about their grant deadlines, and they don’t always make information about all the funds they manage obvious to the casual observer. But a little homework in this area can really pay off for your organization:

1. Let’s assume you are starting at the very beginning of your research. First, find your local community foundation. The easiest way to do this is through an internet search, just type in your city or county name, followed by the term “community foundation”.

2. Once you’ve located a foundation, first review their geographical area of concentration to make sure that your organization will qualify for funding. If your city or unincorporated region does not have a community foundation, your county most likely does have one.

3. Now that you’ve located a foundation and confirmed your organization is within their region of interest, review their grant deadline dates and funds. A community foundation can have several grant deadlines throughout the year. Usually there are at least two deadlines during the year for the larger unrestricted funds. Then there may be several other deadlines for the smaller, more specific funds. The key is that these deadlines are recurring, meaning that once you’ve identified the application dates, they generally hold true year after year so you can plan your grant application schedule accordingly.

If you are having difficulty determining what the funds are and when applications are due, first check the website site map. This is generally a listing of the pages on the website and should give you a pretty big hint about what pages will contain applications and deadlines. If you still can’t find the information, contact the foundation staff for assistance. They are there to help you and a little relationship building with foundation staff never hurts.

4. Now, as with all grants that you are applying for, review the guidelines and application very carefully. The smaller, specialized funds may have their own guidelines and application, so be careful not to assume that the general foundation guidelines also apply to the smaller funds.

5. Once you have zeroed in on the foundation and researched the funds and guidelines, you’re ready to start writing those applications. And get ready for another “secret” about community foundations – they usually offer free grant writing courses, to help you with their application and with your overall grant writing skills. What a great resource!

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By: Rachel Unell, Grant Gopher CEO. Drop by the GrantGopher website for the latest available grant announcements and free resources!

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Getting donations and help and making the most of them for our rescue dogs and a few cats and kittens who are dumped on the nearby highway is a daily ongoing process, helping to maintain a dog rescue of 24 dogs – and a few squirrely cats – in south central Nebraska.

With a small financial budget, providing adequate care to our animals is only made possible through generous donations of food and supplies and local help. We are not a non-profit agency that receives help for the care of our dogs. We survive on what money, food, and necessary products we can gather. (When we first started, we were told by state officials if we lived closer to larger cities we could possibly receive some assistance.)

However, for eleven years we have lived on this small one-acre place out in the country where unwanted or elderly dogs have slowly entered into our life. They are free to run and play and we are free to rescue who needs help. At times, it feels as if the arriving dogs and cats are God’s messengers sent to us for safekeeping until they go home to him. Over the years, not only have we been able to care for our own dogs but have started Nebraska Pets Meals on Wheels for struggling pet owners in this troubled economy, and recently merged with the national organization Pets of the Homeless for Nebraska pet owners.

Cartoon by Nancy.

The needs of our dogs

The feed requirements for our animals are approximately 200 pounds of dry dog food and 50 pounds of cat food a month, plenty of fresh meat and two to three cases of canned meat per week. We add vegetables and rice for nutritious purposes, diet requirements, and flavor. Medicine is purchased on an ongoing basis for whichever dog is in medical need. We use about 20 bales of prairie hay for doghouse bedding every couple of months for the larger outdoor dogs, each having a 6 x 10-foot pen and a 50 x 50 foot exercise pen. The hay is placed on their individual run floors so they do not have to stand in ice or snow during the winter.

We have several dogs with bad or no teeth, and according to our vet are too elderly to survive surgery. They require softened dry food mixed with meat that they easily consume, something many of them have never had before. When many arrive here, they have various levels of malnutrition with health issues, parasite problems, and rotting teeth. It is our job to make sure their nutritional needs are met with the correct diet.

We start all our dogs with their own bowl of food and fresh water every day, each dog having their own necessary diet. Some use their bowls as chew toys so we need to keep a spare in addition to the rope toys and balls they enjoy. Others couldn’t care less … each dog is their own dog and we treat them accordingly.

Donations of food and hay

To provide plenty of fresh meat for our dogs, we go onto our Yahoo Group through Freecycle for donated out-dated game. We put out an online request in Yahoo groups for nearby towns (you need to join your own town’s group to participate and be accepted) and people call us up and ask if we want deer, pheasant, fish, elk or duck that is about a year old, as they are getting ready to hunt again. Sometimes the donation consists of outdated beef, as they are getting ready to butcher again. We boil the meat and add the rice and vegetables, along with some dry food. Otherwise, the meat we buy in canned dog food is through 4Health, a natural canned food that is similar to Blue Buffalo, through our local feed supply store who keeps an eye on specials for us.

Dry dog food is purchased through a commercial company in Kansas through our neighbor, who has her food brought in. She pays the shipping for us and buys bulk for us to keep our prices down. We used to pay her every time we would get one of our bags, but recently we have been lucky enough to pay for all 200 pounds at once. We buy a dog food that has no corn or soybeans in it, a natural dog food that is mixed with a 4Health dog food (exceptionally healthy for our dogs). We save about $720 a year as compared to shopping at local stores.

Sufficient hay is absolutely necessary as without it our dogs are not warm enough in the winter or dry enough in the rainy season. One small bale in the feed stores will usually run anywhere from $10 to $15 each, an unaffordable price for us to pay. Many bales are broken or covered with too much snow, which we are able to pick up at a discount. But we needed a steadier source, so we began calling around for farmers who did their summer hay in small bales … which are very few. Most bale in the large wrapped rolls for cattle and horses throughout the winter, or to use in silage for cattle lots.

We had friends who also began calling and emailing around for us … kind of like a friend chain letter… and eventually we found a gentle and very kind middle-aged man who lives about 45 minutes away. He offered us small bales of prairie hay $4 each for our dogs, plus he would deliver it and unload it for us free in our hay shed. He told us the prairie hay was better for our dogs than wheat hay as it was not loaded with mites that would affect our dogs. His mother lives north of us about 20 minutes and the hay money he receives from us pays for a special dinner for them both. We save $7 or more a bale, which means every load we save $120 plus gas and labor. Without him, I do not know what we could do.

Tilly

Lowered rent money for our rescued dogs

We pay very little rent money for our place, mainly because it was to be dozed down before we moved in. That first year my sons’ friends came out and fixed it up for us … saving us lots of money in the end. One could do electrical work, another could do flooring, and another could do roofing. Those boys I had helped raise as children were now paying it forward by helping us out.

In a jiffy, we had moved into our “farm house.” When we shared with our elderly property owner that we did rescue work with elderly dogs, he reduced our rent $50 a month to put toward the dogs – a savings of $600 a year. In fact, this past week he is also putting a new roof on our house and has trimmed/carted away old trees out of the dog pens for us, a task we had been dreading.

Rosie

Lowered vet money for our rescued dogs

We have a wonderful vet about half a mile down the road who works with us all the time for our old dogs. Many times he gives us medicine at cost or does not charge us for a visit. He knows the work we do and is always there for us with the highest quality of work at the lowest prices. He has become our right-hand man and is vital to the old dogs we have.

Donated maintenance labor

For several years, my sons would put out the word for help and everyone would come out on my birthday to work on large projects we needed done for the dogs. Over the years they’ve put up a long privacy fence so kids could not drive by and throw beer and pop bottles at our dog, they put up extra pens for me, they built dog runs for exercising, and repaired wooden sheds for hay storage. The strength of these young men was invaluable for us.

As you can see, we receive donations in many ways, and there is not one tried-and-true method that alone will work, but without the help of so many generous people we wouldn’t be able to care for all our animals! We wish to thank everyone who has entered our life over the past 11 years and donated in every way possible, making our life better by increasing the quality of our dog’s lives … where every little bit means a whole lot to those who had so little.

Merry Christmas and Happy Holidays from our four-legged charges and their two old caretakers!! ?

Together with her sister, Nancy runs a dog rescue for elderly and sick dogs – and some kittens too! She writes about dog related issues at Way Cool Dogs.com.

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When you run a non-profit animal rescue group, you can’t do it all alone. But time and time again people try. A few months ago, I was talking to a woman who runs a small dog rescue group in California. With only two or three volunteers, they have managed to pull hundreds of dogs out of shelters and find them new forever homes. Of course, doing this type of work requires money.

So like the old saying goes, to raise some money, they decided to put on a show! Unfortunately, unlike Judy Garland and Mickey Rooney, they didn’t have the whole town backing them up. Armed with only a few volunteers, for their first fundraiser, they opted to put on an elaborate and expensive black-tie “Fur Ball” event.

Can you say burnout? The worst thing was that even with all this effort, after the dust settled, the fundraiser didn’t turn out to be a financial success. It was an exhausting, demoralizing let down for everyone involved.

Start with a simple fundraiser

The moral of this story is that you have to crawl before you can walk, and walk before you can run. If you have a small organization or you’re just starting out, realize that you have some learning to do. And experience is the best teacher.

I always suggest that people start out with simple, easy fundraisers that have low overhead. On the National Association of Pet Rescue Professionals Web site, there’s a download called “Paws-i-tively EASY Fundraisers” PDF we give away when you sign up as a free Helping Paw member.

One of the easy ideas is the “Paw Print” fundraiser, which basically works like the Muscular Dystrophy shamrocks you see in grocery stores around St. Patrick’s Day. You go around to businesses and ask people to sell Paw Prints for a dollar and hang them on the wall. The only out of out-of-pocket cost is one ream of paper (about $10). Yet you can earn hundreds of dollars using this simple fundraising technique.

Then graduate to host an event

After you’ve done one of the super-easy fundraisers, you can graduate to an event. But again, start slow. Don’t do an extravagant fundraiser to start. Talk to a business about doing a simple “Yappy Hour,” where people get together and schmooze with their dogs. This helps you establish a community or “fan base.” As any band member will tell you, it’s impossible to get a stadium gig, if you haven’t played a whole lot of small nightclubs first. You need to get your name out there and build a volunteer, adopter, and (potential) membership base. Only your most passionate fans will attend the big “black tie” events, so you need to establish a base of support first.

Once you’ve cut your teeth on a few small fundraisers and events and have some success and money in the bank, consider the big black tie “Fur Ball” event with a big-money silent auction.

Remember, not every fundraising idea is going to be right for your group. Look at your situation and resources first, then decide. Don’t jump into something complicated and demanding before you’re ready.

About the Author:
Susan Daffron is the author of “Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups” (Visit FundstotheRescue.com) and the founder of the National Association of Pet Rescue Professionals, an organization that is dedicated to helping animal rescue groups save more lives.

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Social media has taken over the world. It is used for everything from socializing to news. It has become a necessity in marketing and advertising, and non-profits are no exception. Social media is crucial to reaching your donors, supporters and board members. If you are not already using social media, hop to it. If you are, is it being used to its full capacity?

I spoke with the development director of a non-profit who told me she didn’t see the benefits of using social networking sites. She tried it once, but only got one response. There are many things wrong with that statement, but the key word is “once”. Your online community won’t engage with you if you do not engage with them.

Be consistent:

You must be consistent about posting information, even if it is something as simple as “we dropped off coats to the local school today”. Information like that helps your donors to know how their money is being spent. The more they know the more they want to donate.

Use social media as a branding strategy:

Don’t expect donations directly. Look at it more like a way to brand yourself. Branding creates what people know about you. Social media is the best way to make sure the information you want people to know is the information people are getting. If you’re not posting something, someone is, and it may not be what you want it to be.

Use social media to monitor your brand:

Monitor what people are saying about your organization. In Twitter type your organization’s name in the search and all of your mentions will be listed. You can also use Google search, because social media sites are typically going to within the top results listed.

Use social media to advertise:

Social media is also a great resource for advertising events. It’s free!!! Nothing is better than free for a non-profit. An added bonus is that viral information is fast and reaches thousands of people you wouldn’t reach through your website.

Five important ways to get your social media strategy going:

1. Create a new Facebook page. For more information on creating a presence for your group or non-profit, click here.

2. Twitter isn’t just a great resource to promote your non-profit; it’s a great learning tool. Follow people who are “experts” in your field because they are posting information constantly that could help you become an “expert” yourself.

3. Sign up for Plancast.com. It is an amazing site that allows people to see your events and vice versa. I have attended events I would not have known about if it wasn’t for Plancast. When you create an event in Facebook it is automatically transferred over for all of your followers to see.

4. YouTube is invaluable. You can make simple how-to videos that will help tremendously with your branding. View an example of how the AHA gained over 7,000 viewers from posting an ad.

5. Use sites like bit.ly to shorten URLs. Your users don’t like to see a mess. This cleans up your posts and it gives you more room to post on Twitter and on other sites.

I hope this information will give you a starting point for harnessing and using the power of social media for your non-profit. Social media can help you spread your budget further while reaching more people. Don’t give up if you don’t get results right away. Ask those experts you found on Twitter.

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Larissa has been recruited by many non-profit organizations for her fundraising skills. She has been in the public relations industry for over ten years and has been volunteering for over 15. She believes all non-profits have the ability to promote themselves for free with a little hard work and some networking. Read more about her on her blog.

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- Increase traffic to your website

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Before you send your article, you should be able to answer ‘yes’ to these questions:

- Is your article focused on just one topic or one fundraising idea?

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If your article meets all these guidelines (or if you have questions), contact us and we’ll send you the e-mail address to send your article to.

Click here to read guest posts currently on FundraisingIP.com.

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Notecard fundraisers are easy, economical, and popular, especially with schools and churches.  They offer a great way to showcase students’ art, photos of animals, weddings, inspirational quotes, and more.

Tips for using a notecard fundraiser for your group:

• Use bright, colorful art.  Marker drawings are best, though paintings and collages can work well too.
• Use a variety of art works in each box, sorted randomly, to show off all your kids’ best work.
• Include your organization’s motto or an inspirational saying to keep the reader thinking about you long after they close the card.
• Recognize your hard-working staff and volunteers by including them in your notecard pictures.
• Have samples on hand when you take orders to show your customers exactly what they’ll be getting.

 
Once you’ve chosen your pictures, the next step is to make sure your notecards are exactly what you need them to be.  Check, check, and check again!  Follow your card printer’s recommendations on picture quality and file formats, and don’t be afraid to ask for proofs.  (My Notecard Maker, for example, provides both paper and electronic proofs for a nominal fee.)  Give yourself enough time for your order to arrive before your big event. Depending on your printer, you could be looking at a 2-6 week turnaround. Then watch your notecards fly out the door!

There are many advantages to notecard fundraisers:

• Expect to net significant profits—around $6/box, or more, with My Notecard Maker. (This will vary by printer).
• Notecards are almost endlessly useful: use them for wedding gifts, thank-you notes, teacher appreciation, new babies, mother’s/father’s day, grandparents, and more.
• With your group’s name and contact information on the back of the card, or on the box, you’re sure to be remembered.
• Notecards don’t spoil, go bad, or devalue.  If you don’t sell your entire stock at one event, you can store them until next time.
• Ordering more is easy, when you do run out.
• Kids love to draw, and using their art is a great way to involve them in your fundraising, and teach them early on that giving to others helps everyone.
• Notecards can be sold practically anywhere, such as craft fairs and back-to-school nights, as well as one at a time from your office, or even online.

 
Notecard fundraisers are a great way to raise money in any circumstance, but especially in tough economic times.  With these suggestions and a reputable company, your notecard fundraiser is sure to be a success.
 
About the author:
MyNotecardMaker.com is owned and operated by Galit Fraser, a stay-at-home Mom of three young boys.  My Notecard Maker is part of the My Calendar Maker family of sites – started by Galit seven years ago after her first child was born. She has six years of fundraising experience and enjoys working with organizations to raise money for their cause.

In times like these, every organization looking to raise funds needs to find a way to heighten the appeal to their target audience.  What better way to do this than with personalization?  Companies such as MyNotecardMaker.com offer unique, customized notecards, ready for your handwritten message.

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Words

We read them and hear them all day long. On the radio, TV, websites, Tweets via Twitter, in newspapers, at meetings, in the hallway, on the elevator, from our children, spouse, friends, staff, co-workers. It’s endless. Words are used to convey what we are thinking and what our organization needs or wants.

Words are utterances that stand for feelings, thoughts and experiences.

The reality is words can be one of the least effective ways to communicate because it’s so easy to misinterpret them, ignore them or if not chosen carefully, cause us to simply not care.

vs. Feelings

When you want people to get sense of what you are conveying, use as many forms of communication as possible: music, silence, photos, a drawing from a child; anything that will cause the other person to feel something.

I’ve heard Lenore, one of my clients in Minneapolis, talk about her organization many times and how the need for more shelter space for homeless families is growing. Then just last week she shared with me an audio tape of the sounds of phone calls that her organization received on their voice mail. Lenore prefaced the audio by sharing the fact that they now receive an average of 300 phone calls a month which is an increase of 250 a month in the last year.

Then I heard the calls. The sounds of babies crying in the background. Fathers or mothers sounding embarrassed and pausing in fear or fatigue during the message. The silences and the noises combined with the words caused me to feel uncomfortable and even guilty that I was leaving to go home to my own warm, safe house with lots of space in it.

I have carried around that feeling with me for days and ever since I’ve been working to send help to that organization. The words alone didn’t cause me to carry that uncomfortable feeling around. It was the sounds, and the urgency of the voices and the silences that did.

Feeling is one of the ultimate tools of knowing. By causing your donors and volunteers to feel something, they WILL take action. Just be sure you have been clear about what action you want them to take. Is it to make a contribution? Then ask for one, with a specific amount that will make a difference. Do you want them to volunteer? Tell them where to sign up and give them a specific task to volunteer for.

Get people into action with short, clear, bold communication that inspires and causes them to feel your work.

“Feeling is the language of the soul.” – Neale Donald Walsch

About Lori:
With more than 20 years of public speaking, professional fundraising, coaching and training experience, Lori L. Jacobwith helps people identify, understand and overcome their challenges around fulfilling their fundraising goals. Lori has helped hundreds of organizations collectively raise more than $80 million from individuals…and counting.

Lori recently launched an annual membership at LoriJacobwith.com that provides development professionals with access to Lori’s coaching and training through web-based applications. In spring 2009 Lori’s tips booklet “Nine Tips for Successful Individual Donor Campaigns” will be published.

You can also follow Lori on Twitter.

As the economic downturn begins to bite charities and NGOs, the need to approach trusts and foundations for support is increasing. Grants fundraising takes persistence, determination, imagination and creativity! Here are my top five tips to writing successful grant proposals:

1. Do your homework

These days most Grants research is conducted online and you can’t always be sure that the information is correct. Check several sources for the most up to date contact information. There are a number of online databases available e.g. Guidestar.org, or Trustfunding.org.uk in the UK, where you match your criteria against a list of funders. Whilst these databases don’t hold information for every trust or foundation, they offer a great place to start. The databases are usually paid subscription services and the costs are not always appropriate for smaller charities with limited funds. If this is the case, contact your local Community Foundation who will be happy to run a search for you.

All too often charities miss out on funds because the grant writer failed to read the funder guidelines carefully – so make sure you read and re-read guidelines to ascertain eligibility.

2. Pick up the Phone

Take the plunge and pick up the phone! A huge part of grants fundraising is about nurturing relationships with your funders and this begins with making contact. A friendly conversation to establish whether or not your project is of interest begins the relationship and starts the application process off on the right foot. And, if you find out you’re not eligible then the phone call has saved you time! Be wary because some funders do not welcome phone calls and may prefer correspondence by post instead.

3. It’s all in the cover letter!

The cover letter is probably the most important part of the proposal as it’s the first bit of paper the funder will glance at when they open your envelope. The letter should introduce your charity, summarize your background, the project, how much funding you are requesting and provide compelling reasons for support. No more than one page.

4. Word crafting

Grants proposal documents come in all shapes and sizes, but following the ‘less is more’ principle means that you shouldn’t use more than 3 to 4 pages of printed text. Add a cover sheet which includes the project title and perhaps a photo or two illustrating your work. Make it look thoroughly professional!

The document should reiterate the charity background, beneficiaries of your work, monitoring and evaluation tools, research, details about how your charity is funded, specific project details (including a budget) and show your contingency plans. Use sub-headings and format the page appropriately. Include feedback quotes from recent projects as these will add credibility to your proposal.

Craft your words carefully. Much of your ability as a grants writer is about word crafting – painting a picture without waffle!

Above all, keep your proposal SMART – Specific, Measurable, Achievable, Realistic, and Time-based.

5. Check, check, and check again

Once you’ve finished writing, print the document and read it through several times checking grammar, spelling and content. It’s always helpful to ask another person to review the document as a fresh pair of eyes will often spot gremlins!

Whilst these tips are by no means exhaustive, they will help start you on the road to grants fundraising success. Happy writing!

* * * * *

About Music in Hospitals
Music in Hospitals is a charity which was established in 1948 and our mission is to improve the quality of life for adults and children with all kinds of illness and disability through the joy and therapeutic benefits of professionally performed live music in hospitals, hospices, day care centres, special needs schools, nursing and residential homes throughout the UK. In 2008 we celebrated our 60th Anniversary.

All concerts are given by small groups of professional musicians who are selected by audition for their high standard of musicianship, communication skills and breadth of repertoire enabling them to relate to each member of the audience, whatever their age, illness or disability. Our musicians’ sensitive approach and wide repertoire enables them to respond to individual needs and to encourage audience participation, making everyone feel the music is especially for them.

Music in Hospitals has received the CLASSIC f M’s Red ƒ award in recognition for its outstanding contribution to music.

For further information, please contact
Miranda Ash
Grants Fundraiser
Miranda@music-in-hospitals.org.uk
Tel. +44 (0)1932 260810

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