How to Encourage People to Donate to Your Cause
These days, it’s pretty common to be solicited for donations in front of stores, through email and regular mail. In fact, people are inundated with messages trying to encourage them to give. While many will give readily to causes they already believe in, they will probably be reluctant to donate to causes that are not [...]
What Donors Want to Know Before They Give
A friendly smile, and a few words about your group’s cause may be enough when it comes to selling products at a fair or offering a gift wrapping service around the holidays. But how can you convince donors to give more than just a few dollars? What kind of information should you make readily available [...]
Does Your Group Have A Social Media Strategy?
Social media sites are fantastic tools in the fundraising world. You can send messages out to large groups of people at a moment’s notice and you can do so through media outlets that people already check regularly. With the right strategy social media sites and especially social networking sites are incredible tools in the world [...]
Connect Online And Traditional Marketing Efforts For Your Fundraiser
When you’re immersed in online and traditional marketing activities for your fundraiser, it’s easy to get caught up in the details. The challenge is to step back and understand the bigger picture when it comes to combining your online and traditional marketing activities in to one strategy that you can be in control of. The [...]
Using Swipe Files For Your Fundraising Group
Anytime you’re starting a new fundraising campaign, using swipe files can be a huge time saver when it comes to creating fundraising letters, printed or e-mail, and other materials, like advertising or website copy. Swipe files let you quickly put together campaigns without having to start from scratch each time. Swipe files are also extremely [...]
Fundraising Through the Holiday Season
The holiday season represents a special opportunity to maximize fundraising events. By thinking creatively and putting a new spin on old methods, you will attract more volunteers, thereby gathering more donations. The idea is to raise awareness, gather volunteers, communicate regularly and specialize in one fundraising activity that your group does well. Fundraiser kickoff Raise [...]
Hiring A Fundraising Consultant
Fundraising consultants are hired by large and small organizations to help with their campaigns. If you think your organization may benefit from working with a fundraising consultant, there are several things to consider: What Is A Fundraising Consultant? A fundraising consultant is an individual (or company) whom your organization can contract with to run the [...]
Video Volunteers, Mobile Phones And Your Cause
Following are some resources to help you with marketing and promoting your cause and learning more about using social media in your communication efforts. Feel free to add your own suggestions in the comments section! YouTube Video Volunteers Would you like to use YouTube to market your fundraiser, or promote your non-profit, but you need [...]
Target Facebook Bullseye Campaign
This is another great example of using social media not only to raise funds, but to also gain attention and in this case to get the community involved when deciding on how funds should be spent. Target has launched the “Bullseye Gives” campaign on its Facebook page which allows people to choose among 10 charities [...]
Angling In On Fundraiser Marketing
Fundraiser marketing can present unique challenges because of the large amount of fundraisers during the months school is in session. The most important aspect of fundraiser marketing is getting the word out; but the most successful fundraisers – regardless of the organization type or group size – are those that set themselves apart from the [...]

