Marketing Archives | Fundraising Letters, Checklists, How Tos and Event Ideas

4 Ways Foreign Aid Helps Your Community

global aid

It is logical to think “Why give tax dollars and charitable dollars abroad when so many people are suffering in America?” The reality, however, is that there is a long list of seemingly unconnected benefits to Americans for giving tax dollars as well as private dollars as foreign aid. Those benefits are tangible and intangible […]

The Nonprofit Starvation Cycle: Can Penniless Charities Help the Hungry?

nonprofit starvation cycle

The nonprofit starvation cycle is a grim truth, the not-so-hidden, murky underbelly of the social benefit sector. The sad reality is the majority of nonprofit organizations are trapped in a vicious progression of inadequacy and chronic under-funding. This toxic cycle has been the omnipresent, dark cloud on the nonprofit horizon. With funders, donors and grantees […]

6 Ways Your Nonprofit Can Generate Earned Income

Just because you’re a charity doesn’t mean you can’t generate earned income like a traditional business! Too often nonprofits are so focused on fundraising they don’t take advantage of what may be an easier way to support their mission – raising real dollars through revenue, or “earned income”, vs. philanthropy. Here are six ways that […]

5 Ways to Avoid Donor Abandonment

donor abandonment

Your nonprofit spends a huge chunk of resources trying to get donors to your donation forms, and it’s good to see a lot of donors landing on your giving page. But don’t start celebrating just yet. Just because donors reach your donation form doesn’t mean they’re going to stay and make a gift. Research done […]

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8 Tips for Making a Nonprofit Video

Videos for nonprofits

If you don’t have a good video for your nonprofit work, you need one! YouTube has over 1 billion users (1/3 of all internet users), and even if you have a limited or nonexistent budget, you can make a video that helps share your mission and impact to the world. Here are 8 tips to […]

Revive Your Nonprofit’s Social Media Accounts and Boost Donations

social media sharing

Are your organization’s social media pages collecting dust and cobwebs? For most groups, there are never enough hours in the day to finish the to-do list, let alone to keep up their social media accounts. Yet social networking is an excellent, cost-effective marketing tool for charitable groups. You actually don’t need extra staff and big […]

Renting Out Your Space: A Viable Fundraising Option

Rent out your space for fundraising

Does your group own buildings or other resources that are only used intermittently? Whether you’re raising funds for a school, nonprofit or other group, using your group’s space for rent isn’t an off-the-wall fundraising idea but a viable way to increase your fundraising income. Many organizations and schools maintain facilities that may not be used […]

How Nonprofits Can Piggyback Off Elections for Fundraising and Branding

How nonprofits can piggyback off elections for fundraising and branding

Nonprofits cannot get involved in politics and elections, but they can piggyback off of them! Here’s a simple road-map to identify how your nonprofit can benefit from elections this fall, and some ideas for how to go about it. At minimum, you can boost attendance to your already planned events, increase your network, improve your […]

8 Ways a Nonprofit Can Deal With Negative Online Reviews

change negative online reviews

Negative online reviews are especially harmful for a nonprofit where the road to success is based on the public perception of trust and competency. Because of the real-time nature of the web, quick action is needed to diffuse a bad review on Yelp or complaints on social media. This is the type of bad online […]

11 Free Graphics Tools all Nonprofits Should Know About

Google Data Studio

Every nonprofit should know about these free and simple tools to create professional graphics for presentations, websites, social media, proposals, posters, and programs. You can instantaneously save on your bottom line. You can create your own invitations and marketing materials. And you can make your proposals, presentations, and annual reports stand out from your competition and […]

Nonprofit Statistics and Data: 10 Essential Resources

statistics for nonprofits

We love statistics for a reason. They break down our complex ideas to simple numbers and make our work measurable. You don’t need a statistic to know how much statistics help your nonprofit – to backing up the need for your work with real community indicators, to measuring and tracking your impact and comparing yourself […]

Your Nonprofit’s Reputation and How to Protect It

How to protect your nonprofit reputation

For any organization, having an excellent reputation is non-negotiable and protecting that reputation is vital. We’ve come a long way since public relations meant local media and the press. What are people saying about your organization? Stakeholders get the lowdown on a nonprofit out there on social media and consumer review sites.     Protect […]

Tweak Your Group’s Marketing Message: 5 Tips From “Mad Men”

Tweak Your Group's Marketing Message: 5 Tips From "Mad Men"

Patches of shadow mark the fading light and far away, down the deserted hallway, a door slams. Late in your office, the cursor blinks accusingly as you wrestle once again with your new fundraising appeal… You realize that it is high time to change your approach. Why not take some tips from snappy-dressed, chisel-jawed Don […]

Fundraising in January? – 7 Reasons Why You Should!

After a slew of end of year fundraising appeals, holiday events, and the rush (and stress relief) of securing phenomenal gifts and meeting annual goals, nonprofits often take January off from fundraising to plan and focus on other priorities. January, however, is one of the best months to connect with donors!  Here are seven reasons […]

Improve Your Nonprofit’s Brand Image – 6 Questions to Ask Yourself

Improve your nonprofit's brand image

Nonprofits need a powerful brand image to compete in an ever growing pool of charities.  More than 1.5 million nonprofits are now registered in the United States, and the ones that best relay their mission, purpose, uniqueness, and efficacy with a clear, consistent message are the ones that are succeeding in both raising funds and […]