Angling In On Fundraiser Marketing
Fundraiser marketing can present unique challenges because of the large amount of fundraisers during the months school is in session. The most important aspect of fundraiser marketing is getting the word out; but the most successful fundraisers - regardless of the organization type or group size - are those that set themselves apart from the [...]
Increase Your Fundraising Campaign’s Media Coverage
Media coverage is a powerful tool for advertising both your organization, your need, and your group’s fundraising efforts. Press releases are powerful tools you can use to inform interested media of your upcoming and ongoing fundraising events.
The difficulty with press releases is that media resources are inundated with them; this can make it hard [...]
The Power Of A Press Release
A fundraising press release can be a powerful, and possibly free marketing tool that can gain your group or organization big exposure.
The purpose of a fundraising press release is to alert appropriate media that a fundraising event is upcoming. Often, local newspapers and TV stations will include the information on a community services page. This [...]
Raise Funds Online - With Or Without Your Own Website! Part 1
Whether your group has a website or not, there are several different ways to fundraise online. Read Part 1, if your group already has a website, or Part 2 if your group doesn’t have a website.
Part 1. IF YOUR GROUP ALREADY HAS A WEBSITE
Asking for donations on your website:
- If your site [...]
Tweak Your Group’s Website To Attract More Visitors
You’ve spent a lot of time, energy and perhaps money on getting your fundraising or charity website set up so that it will be appealing and interesting to your audience. But all of that work is useless if your audience can’t find your site. In the seemingly infinite number of sites out there to choose [...]
The Fundraising Pyramid
The “Fundraising Pyramid” refers to a fundraising strategy that can be used by organizations with limited funds and resources so that they can achieve larger, seemingly unreachable fundraising goals.
The Fundraising Pyramid – What Is It?
The fundraising pyramid is a goal-setting and strategizing tool that helps visually plan your group’s fundraising campaign. It is part goal-tracker [...]
Structure And Motivation – Fundraising Rewards Programs
Rewards programs and incentives are the most commonly used forms of fundraiser motivation – because they work! Take the time before your fundraiser kicks off to structure a great rewards program, and you’ll have volunteers clamoring to get in on the action!
What’s In It For Me?
It’s a refrain that’s repeated endlessly in marketing: answer [...]
Promote Your Fundraiser On The Web With Social Media Marketing
Social media marketing can be a highly useful marketing tool on the internet. It has been used for everything from chatting on the web, to making friends, to promoting personal missions and businesses to marketing big-name companies. It has spurred the development of what’s now known as ‘web 2.0′, and it seems that [...]
Increase Media Coverage For Your Fundraiser
Media coverage is a powerful tool for advertising both your organization, your need, and your group’s fundraising efforts. Press releases are powerful tools used to inform interested media of upcoming and ongoing fundraising events.
There are several ways to increase the probability that your event will be featured by local media professionals.
Tips For Media Coverage [...]
Low Cost And No Cost Marketing Tools For Your Fundraiser
An organization in need of funding via a fundraising campaign is not in a position to waste money marketing; yet, effective marketing is fundamental to the success of fundraising campaigns. Fundraiser marketing is the only way to let volunteers, sellers, and customers know that you have a need and you have a way to fill [...]
