Fundraising Through the Holiday Season
The holiday season represents a special opportunity to maximize fundraising events. By thinking creatively and putting a new spin on old methods, you will attract more volunteers, thereby gathering more donations. The idea is to raise awareness, gather volunteers, communicate regularly and specialize in one fundraising activity that your group does well.
Fundraiser kickoff
Raise awareness [...]
Hiring A Fundraising Consultant
Fundraising consultants are hired by large and small organizations to help with their campaigns. If you think your organization may benefit from working with a fundraising consultant, there are several things to consider:
What Is A Fundraising Consultant?
A fundraising consultant is an individual (or company) whom your organization can contract with to run the fundraising campaign [...]
Video Volunteers, Mobile Phones And Your Cause
Following are some resources to help you with marketing and promoting your cause and learning more about using social media in your communication efforts.
Feel free to add your own suggestions in the comments section!
YouTube Video Volunteers
Would you like to use YouTube to market your fundraiser, or promote your non-profit, but you need someone to help [...]
Target Facebook Bullseye Campaign
This is another great example of using social media not only to raise funds, but to also gain attention and in this case to get the community involved when deciding on how funds should be spent.
Target has launched the “Bullseye Gives” campaign on its Facebook page which allows people to choose among 10 charities eligible [...]
Angling In On Fundraiser Marketing
Fundraiser marketing can present unique challenges because of the large amount of fundraisers during the months school is in session. The most important aspect of fundraiser marketing is getting the word out; but the most successful fundraisers – regardless of the organization type or group size – are those that set themselves apart from the [...]
Increase Your Fundraising Campaign’s Media Coverage
Media coverage is a powerful tool for advertising both your organization, your need, and your group’s fundraising efforts. Press releases are powerful tools you can use to inform interested media of your upcoming and ongoing fundraising events.
The difficulty with press releases is that media resources are inundated with them; this can make it hard [...]
The Power Of A Press Release
A fundraising press release can be a powerful, and possibly free marketing tool that can gain your group or organization big exposure.
The purpose of a fundraising press release is to alert appropriate media that a fundraising event is upcoming. Often, local newspapers and TV stations will include the information on a community services page. This [...]
Raise Funds Online – With Or Without Your Own Website! Part 1
Whether your group has a website or not, there are several different ways to fundraise online. Read Part 1, if your group already has a website, or Part 2 if your group doesn’t have a website.
Part 1. IF YOUR GROUP ALREADY HAS A WEBSITE
Asking for donations on your website:
- If your site [...]
Tweak Your Group’s Website To Attract More Visitors
You’ve spent a lot of time, energy and money on getting your fundraising or charity website set up so that it will be appealing and interesting to your audience. But all of that work is useless if your audience can’t find your site. In the seemingly infinite number of sites out there to choose from, [...]
The Fundraising Pyramid
The “Fundraising Pyramid” refers to a fundraising strategy that can be used by organizations with limited funds and resources so that they can achieve larger, seemingly unreachable fundraising goals.
The Fundraising Pyramid – What Is It?
The fundraising pyramid is a goal-setting and strategy tool that helps visually plan your group’s fundraising campaign. It is part goal-tracker [...]
