The Fundraising Pyramid
The “Fundraising Pyramid” refers to a fundraising strategy that can be used by organizations with limited funds and resources so that they can achieve larger, seemingly unreachable fundraising goals. The Fundraising Pyramid – What Is It? The fundraising pyramid is a goal-setting and strategy tool that helps visually plan your group’s fundraising campaign. It is [...]
Structure And Motivation – Fundraising Rewards Programs
Rewards programs and incentives are the most commonly used forms of fundraiser motivation – because they work! Take the time before your fundraiser kicks off to structure a great rewards program, and you’ll have volunteers clamoring to get in on the action! What’s In It For Me? It’s a refrain that’s repeated endlessly in marketing: [...]
Promote Your Fundraiser On The Web With Social Media Marketing
Social media marketing can be a highly useful marketing tool on the internet. It has been used for everything from chatting on the web, to making friends, to promoting personal missions and businesses to marketing big-name companies. It has spurred the development of what’s now known as ‘web 2.0′, and it seems that everyone who [...]
Low Cost And No Cost Marketing Tools For Your Fundraiser
An organization in need of funding via a fundraising campaign is not in a position to waste money marketing; yet, effective marketing is fundamental to the success of fundraising campaigns. Fundraiser marketing is the only way to let volunteers, sellers, and customers know that you have a need and you have a way to fill [...]
Partners In Marketing: Planning Joint Fundraising Events
Joint fundraising ventures and events are gaining in popularity both for fundraising groups and for businesses. Forming a fundraising partnership with a local or national company can remove many of the hurdles facing small and medium sized, low-budget fundraising groups. Why A Partnership Is Good For Fundraising Organizations There are a number of advantages enjoyed [...]
