*Fundraising Letters, Requests Archives | Fundraising Letters, Checklists, How Tos and Event Ideas

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Pledge Campaigns: 6 Tips for Increasing Donations

A successful pledge campaign requires a good amount of detail work but is worth your while to increase donations. A pledge campaign, simply put, is asking people to commit to giving to your organization or cause at some point in the future or on a regular basis.  Compare a pledge to a “buy now pay […]

The Baby Boomer’s Great Donor Potential

donor potential of baby boomers

Demographics have always played an important role in fundraising. The expendable income of the various groups can determine how fundraising campaigns are targeted, and what the messages ought to be. The Boomer Generation, those who were born between 1946 and 1964, holds a tremendous opportunity for serious fundraising campaigns. Baby Boomers in the US According […]

How to Get Millennials to Donate to your Cause

Millennials are a generous generation, with about 80% giving to charity according to the Blackbaud Generational Giving Report. But how do you get millennials to donate to Your cause? What has worked to appeal to their parents and grandparents will not necessarily work for millennial however, and nonprofits need to rethink their fundraising strategies accordingly […]

Tweak Your Group’s Marketing Message: 5 Tips From “Mad Men”

Tweak Your Group's Marketing Message: 5 Tips From "Mad Men"

Patches of shadow mark the fading light and far away, down the deserted hallway, a door slams. Late in your office, the cursor blinks accusingly as you wrestle once again with your new fundraising appeal… You realize that it is high time to change your approach. Why not take some tips from snappy-dressed, chisel-jawed Don […]

Engaging Multi-Generational Donors

engaging multi generational donors

As volunteer fundraisers for schools and clubs, or nonprofit professionals, we need to engage multi-generational donors that make up our local communities. We need to recognize that our audience is made up of many diverse people with different values and goals. The American public consists of four distinct generations, each of them unique, approaching life […]

How to Write a Winning Proposal for Your Nonprofit Program

winning proposals

Every nonprofit project benefits from a winning proposal, whether your organization is seeking grant funding, individual donations, or just a clear, strategic picture of what you are doing and why. This part of fundraising and project planning is often the most difficult for nonprofits, though it doesn’t have to be. Any project or program can […]

Our E-book Collection of Sample Fundraising Letters!

Are you at a loss for words and don’t know where to start your fundraising letter – including political fundraising? How do you best get across how much passion you have for your work? How do you ask for money without sounding shy or rude?   >> Make it easy on yourself and get focused […]

Direct Mail and Free Gifts to Boost your Fundraising on a Budget

Despite the virtual Smartphone and email era we are in, direct mail is still the best way to attract new donors, both young and old, to your organization. While most might assume seniors prefer snail mail, Forbes reported that even 18-34 year olds respond better to paper in hand. And young and old alike want […]

Sample Wording for 5 Components of a Successful Fundraising Letter

sign sample wording for fundraiser

With 1.5 million nonprofits now registered in the United States, your fundraising letter needs to be perfect for your nonprofit to compete with the rest. Do not stress, however! While you do need to put a good amount of thought into writing a fundraising letter, you do not need to rigidly stick to a set […]

Who to Ask for Donations

The trend is clear: if you want to raise money for your organization in today’s economy, you need to know what individuals to ask for donations. While philanthropy as a whole is on the rise in the US, the majority of funding, and nearly all of the fundraising increase, is coming from rich American philanthropists.  […]

7 Reasons Personal Appeal Letters Are Still the Best Way to Fundraise

A globally connected, Facebook-friending, website form-filling society now mostly gives to charity after watching YouTube video testimonials and surfing crowdfunding pages, right? Wrong! Only 7% of giving is online, but 80% of philanthropy is from individuals. (Source: NPEngage.com) People may be giving more online, but they do not give the majority of their charitable donations […]

Fundraising with Confidence and without Fear

It’s unfortunate that in a world desperately in need of so much for so many, nonprofits struggle with fundraising. In a 2013 report by CompassPoint, key areas were identified where nonprofits – particularly smaller nonprofits – fell vulnerable to fundraising failures. The upshot was that nonprofits don’t generate the circumstances basic to fundraising success. Many […]

When Did You Last Tell Your Donors that You Love Them?

Is donor attrition the dirty secret in your nonprofit world? Why do some nonprofits retain their loyal donors, building lifelong, mutually rewarding relationships, while others never get further than the first gift? Unfortunately, some nonprofits have a tendency to view their supporters as a collective whole; the donors – a vast, faceless, pool of potential […]

Got the Donor Blues? Stewardship and Donor Relations

There’s a phenomenon, a wave of charity and compassion that greets cataclysmic events and earth shattering tragedies. The torrent of giving that follows a crisis or disaster fills the databanks of nonprofits with new benefactors. But all too often this groundswell of emotional response is lost soon thereafter. Could this brief moment of enthusiastic generosity […]

Sample Letter: Adapting your Proposal Cover Letter for Email

sign for proposal e-cover letter

More and more, funders – including government agencies, corporations, foundations, and individuals – are asking non profits to save the paper and email their proposals or submit them online. They can then take highlights out of your pitch, if they review it, to present to their board, or only electronically distribute the best asks. If […]