Promote Your Fundraiser On The Web With Social Media Marketing





Social media marketing can be a highly useful marketing tool on the internet. It has been used for everything from chatting on the web, to making friends, to promoting personal missions and businesses to marketing big-name companies. It has spurred the development of what’s now known as ‘web 2.0′, and it seems that everyone who wants to be seen on the internet is engaged in one way or another in social media marketing. If you want your fundraiser to be seen, you should consider taking advantage of social media marketing as well.

What is social media marketing?

Social media marketing works on the old premise of traditional networking – ‘talking’ to people, building relationships that can benefit your efforts now and in the future. It’s based on the fact that people feel more secure trusting and helping out people they know and also because there is power in numbers: if a website or product gets mentioned over and over again by thousands of people, we believe that it must have substance.

Where to engage in social networking for fundraising

There are a number of platforms for social networking that can be adopted for fundraising. Some of those include:

• Social networking sites (like Twitter, Facebook, LinkedIn, and more)
• Blogs
• Forums
• Chat rooms

 

 

For each of these, the vehicle is basically the same: creating exposure and visibility by engaging others, then linking back to your fundraiser and/or organization. (Note: Our website allows comments at the end of each article; take advantage of this feature and be sure to include a link to your fundraiser’s website, or your charity! )

On chats and forums, this will be done informally by adding pertinent points to the discussion and including a link to your favored site as allowed (usually as an offering in the post or as part of a signature line or profile).

Sites like Facebook can give you even more targeted exposure while providing a platform for more information and detail. You’ll be able to set up a page on behalf of your organization that explains who you are, what you do, and what your fundraisers support; you may also include posts and articles about your current fundraiser, need, need for volunteers, and so on. Your page is yours to control, so you are not limited in topic; there are endless ways to utilize social networking websites to the benefit of your organization’s fundraiser. In the end, though, always remember your motivation: to get support for your fundraiser. Make sure there is either a link or contact information provided so that interested supporters know how and where to buy or donate.

Social media sites you should know

Here’s a list of links to the websites mentioned above, and a few others that you can use for social networking to promote your fundraiser:

Twitter.com – A place to post your profile and tell everyone what you are doing (in mini blog format); which is, of course, fundraising!
Facebook.com – A must for anyone serious about raising funds. Through ‘groups’, ‘pages’ and your personal account you can easily spread the word about your fundraiser.
Ning.com – Create your own social network related to your cause.
LinkedIn.com – A place professional non-profits can link to other professionals and organizations.
StumbleUpon.com – Set up a profile and link to things of interest to you, make friends, and point your friends/contacts to your site.
Pinterest.com – Spread the ‘word’ about your cause with pictures!

If your group has a website, be sure to include the URL to your site whenever you create a profile.

If you need help with online fundraising, including finances, email management and other tools, read Popular Online Fundraising Services.



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  1. Posted by kelly 26th September, 2008 at 2:37 pm

    Wow, my head is spinning! Had no idea you could actually do something about your website showing up in Google and Yahoo. Changing the Present looks like a great way to raise money.

  2. Posted by AW 2nd May, 2009 at 12:53 pm

    Hey everyone, please check out http://www.projectbrushpile.com. It’s a small project (but huge to the people involved), and we’re looking for donors, and for people to help spread the word about it. Thanks!

  3. Posted by ‘To Write Love On Her Arms’ Raises Funds For Suicide Prevention | Fundraising Ideas 8th December, 2009 at 9:44 am

    […] * Sign up with the major social networking sites, Twitter and Facebook. Use the accounts for quick updates, for answering questions, info on events etc.; also link your blog through Twitterfeed to automatically update your social networking sites with your latest posts. (More about social media marketing.) […]

  4. Posted by maps4pets 9th December, 2009 at 10:46 am

    Another great article. We use Twitter as a social marketing tool to great effect. If any of your readers would like to contact us please go to our website via the url link above & go to the contact form. We are very keen to network. Julia

  5. Posted by Fund Your Social Cause With The Pepsi Refresh Project | Fundraising Ideas 3rd March, 2010 at 12:38 pm

    […] is where your Twitter and Facebook accounts will come in handy, but also your e-mail lists, your website, and as much word of mouth as you can […]

  6. Posted by Jennifer 16th September, 2010 at 5:39 pm

    Great information, most of which I will start implementing immediately.

  7. Posted by Leon 11th December, 2011 at 10:53 am

    Interest ideas. Thanks alot

  8. Posted by Patricia 6th January, 2012 at 6:36 am

    The Help Get Jay Home Fundraiser

  9. Posted by MrsB 31st May, 2012 at 7:18 pm

    Support Epilepsy research!

  10. Posted by Sara M. 17th August, 2012 at 9:24 am

    Please help support little Anna and her parents as they try to overcome all the medical bills!!!

    http://fnd.us/c/eLjp5

  11. Posted by Paul 18th August, 2012 at 8:51 pm

    Really like the ideas. Help fund a dream of mine, to live independent of the social norm and my parents, by living in a converted school bus. Even if you can only donate $1. http://fndr.se/JRus

  12. Posted by Justin Kincaid 19th August, 2012 at 10:56 am

    These are great fundraising tips. I built a website at http://www.digitalcollectionplate.com that allows people to donate to causes and fundraisers by donating time rather than money. With our unique system, we utilize corporate advertising and surveys to generate money for the causes. We are a start up, but we already have Habitat for Humanity wanting to raise money.

    http://www.digitalcollectionplate.com/fundeedonation.php?link=habitatlv71&act=preview

    Register on the site and just fill out surveys, 100% of the donation will go to the cause.

  13. Posted by ma. luisa pascual 12th June, 2014 at 3:04 am

    To be able to provide needed expertise for welfare and conservation of the captive elephant population Vesswic is in need of funding for its Elephant Health Care

    http://vesswic.com/cause-view/elephant-healthcare-program/

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