Raise Funds in your Neighborhood with Groupon Grassroots
The founders of Groupon.com, the popular coupon website just can’t help themselves: they’ve morphed Groupon out of their then not so popular fundraising site ThePoint.com and have now found a way to get back to their fundraising roots and put the two together as Groupon Grassroots.” (Formerly called the G-Team.)
Groupon Grassroots is a new way for non-profits to raise funds locally for a specific cause. An example (from their site) would be “If we collectively raise $1,000, a local bike cooperative will fix up 100 broken, used bikes, and donate them to disadvantaged youth in your city.”
What makes this service different from your other online fundraising services, is that you’re able to raise funds locally which makes it ideal for smaller fundraising drives that wouldn’t make sense for a nationwide campaign.
You also have to put a specific dollar amount on the campaign at which it is deemed successful and you’ll be able to reach your specific goal (like being able to fix up those 100 bikes). Only if your campaign reaches this tipping point will users’ accounts be charged and your campaign will receive the money.
Their current campaign (which is nationwide) is for asking donations for Feeding America.
When you sign up for Groupon’s Daily Deal, you select to only get information about deals in your area and not from across the country. This is how the G-Team will distribute information about your local fundraising drive as well.
Currently this service is available in the following cities:
Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver Area, Detroit, Toronto, Houston, Indianapolis, Kansas City, Las Vegas, Los Angeles, Madison, WI, Miami Area, Milwaukee, Minneapolis, Nashville, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland (Oregon), Raleigh Durham, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, St. Louis, Tampa Bay Area, Vancouver, Washington, D.C.
As you can imagine, they already get inundated with requests. According to the site the key is to have an easily measurable and very specific fundraising drive (see example above). Don’t generalize. Surely, an aspect of fun in your application wouldn’t hurt either. Besides contact information be prepared to enter your social media accounts, your group’s mission and your “top three reasons you love your organization.”
From their site:
“Keep in mind, G-Team campaigns typically…
– benefit the local communities of our subscribers
– run for a limited period of time
– support causes that resonate with our subscribers
– aid specific projects, as opposed to broad fundraising efforts
– only succeed if they reach a “tipping point”
– are creatively organized around a compelling story”
The link to apply can be found on this page.
Note: As the internet evolves, more and more neighborhood services are becoming available. A new service for connecting with your neighbors through the internet is NextDoor.com. Even though this site has nothing to do with fundraising, it may be beneficial for finding out about needs within your community, or for drumming up help for local fundraisers.
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>> Read more articles by Marita Meegan
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