Take A Break For Coffee Fundraising
Americans love their coffee. That makes this manageable grocery item an ideal choice for a product-based coffee fundraiser.
Basics Of Running A Coffee Fundraiser
Coffee fundraisers are run as brochure or catalog based order taking campaigns.
The fundraising company you choose will provide your group members with all the marketing materials they need. Buyers can choose among a variety of coffees, flavors, drinks, and accessories. Orders are usually paid for at the time the order is taken. Orders then need to be tallied and a bulk order placed with the fundraising company. When the order arrives, it will need to be sorted into individual seller’s orders. Sellers then need to distribute their products.
As an alternative, groups do have the option of purchasing coffee and products upfront and selling them at various events as on-hand sales. The disadvantage here is that your group will have to front the cash for the purchase, and you may limit your profit if you are unable to sell the coffee. Some groups choose to run an order-taking campaign, but purchase a small amount of extra product for on-hand selling events.
Something For Everyone
Not everyone on your potential buyer list will be a coffee drinker and that’s okay. Companies offering coffee fundraisers have anticipated this need and varied product offerings to also include teas, cocoas, mixes, and chai’s.
Advantages Of Coffee Fundraisers
- Coffee has a wide appeal
- Coffee is a grocery item people buy anyway, so the cost increase is minimized for buyers (which increases appeal)
- Coffee and accessories make great gift items
- Coffee is consumable, so the fundraiser can be run each year, possibly more often if customers really like the product
- Coffee is non-perishable, so refrigeration/freezing of delivered product is not an issue
- Coffee fundraisers work well in conjunction with food product fundraisers like pies, cakes, and cookie doughs
Added Advantage
Some coffee fundraising companies focus on responsible product supply and offer this alternative in their coffee fundraisers. Your group can choose products that include organic offerings or product lists that are entirely organic. Some groups also guarantee that their products meet fair trade and employment standards, and that their coffees, teas, and cocoas are grown, harvested, and processed by farmers and employees working under good working conditions for a fair wage.
The wide appeal of coffee sets this everyday product up to be a very well-received fundraising item. Coffee fundraisers are easy to run and are affordable options for cash-poor fundraising groups. All of these factors combined put coffee fundraisers at the top of many group’s fundraiser product lists.
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