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The Benefits Of Holding A Valentine’s Day Fundraiser
A Valentine’s Day fundraiser has several advantages to fundraisers held during other times of the year and has the potential to become one of your most profitable fundraisers. If you’re wondering whether a Valentine’s Day fundraiser is worth the effort it takes to plan and execute it, read on:
Is Valentine’s Day A Good Time To Raise Funds?
Fall is the time of year when fundraising goes onto high gear. Schools and groups everywhere are beginning anew and are desperately competing for supporter dollars to sustain their organizations and projects.
The consequence of this is that many groups see relatively small returns on their time investments. And although it is true that people are in the market for gifts, it is also true that there is often simply more supply than demand.
Valentine’s Day, on the other hand, is a much less crowded time of the year for fundraisers. The benefit of decreased competition alone is enough of a reason to hold a Valentine’s Day fundraiser, but there are more:
Demand – Valentine’s Day, is a time of year when people have already planned to spend on gifts, candy, and luxury items.
Entertainment – couples young and old are looking for enjoyable ways to spend this special day with their significant other. Dances, teas, dinners, and Valentine’s events are a great way to make money while providing entertainment for couples.
More volunteers – winter is generally a slower time of year for volunteers and supporters, which means you’ll have an easier time of recruiting help.
Product competition – unlike the winter holidays, it is easier to offer products during a Valentine’s Day fundraiser that are very similar in quality and price to those people would buy anyway. Chocolates and flowers are much easier to supply at close to retail prices than toys and commercial products.
With a variety of great fundraiser options, and a decreased level of competition, there should be no doubt that Valentine’s Day could very well be one of your group’s most successful fundraising campaigns! (Read more about holding a Valentine’s Day flower fundraiser.)
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