If your nonprofit’s emails are getting lost in supporters’ inboxes or your organization isn’t seeing the results it used to, you may be thinking about exploring other avenues. But email is a staple of nonprofit marketing, so can you afford to move away from it completely? Should you? Is there another channel you can use to …
In today’s digital age, video content has become an essential tool for nonprofits seeking to raise awareness, engage supporters, and drive positive change in their communities. However, with the vast sea of content available online, it can be difficult to distinguish your nonprofit’s videos from the rest. In this guide, we’ll walk you through five best …
A strong nonprofit website requires several different design elements, from mobile optimization to streamlined navigation. However, it’s not only important to consider the function of your website, but also how well your digital presence conveys your identity and communicates your brand to your audience. After all, a generic website that performs well but doesn’t show …
How will you draw a crowd to your next gala, silent auction, golf tournament, or walk-a-thon? No matter what kind of event your nonprofit is hosting, one of the biggest challenges event planners face is simply getting people to attend the event. In order to meet your fundraising goals, you probably have a certain number of people …
As a nonprofit, your top priority is to provide value to your beneficiaries, but you can’t do it by word-of-mouth alone. The first step in effectively attracting new supporters to your cause is spreading the word about your nonprofit’s programs to interested prospects. That’s why marketing should be on your radar if it isn’t already. …
Annual giving is a hot topic for nonprofit fundraising, and organizations like yours are always looking for new and improved ways to bring their efforts to the next level. And that’s why matching gifts and annual giving campaigns go hand in hand. In this guide, we’ll cover everything your nonprofit needs to know, including: The …
Many nonprofits typically lean on more traditional fundraising methods like dues, raffles, and events to raise money. But there are other, less thought of methods of fundraising that involve leveraging physical assets; mainly, it involves earning rental income. Renting out owned space makes sense for nonprofits. Rental income for nonprofits may be a lesser-explored method …
Your nonprofit’s brand is essentially the visual image that you put out into the community to remind your community members of who your organization is, your mission, and your general personality. It’s the core of your marketing strategy and helps develop your organization’s reputation. With more than 1.6 million nonprofits registered in the United States and 86,000 in Canada, it’s …
GivingTuesday is now the largest single day of philanthropy on the planet. Did you know though, that it only began in 2012? And that its goals include not just giving money, but also giving time and support for charity in general? What exactly is GivingTuesday? “Celebrated on the Tuesday following Thanksgiving (in the U.S.) and …
It is logical to think “Why give tax dollars and charitable dollars abroad when so many people are suffering in America?” The reality, however, is that there is a long list of seemingly unconnected benefits to Americans for giving tax dollars as well as private dollars as foreign aid. Those benefits are tangible and intangible …
What is GreatNonprofits.org and how can it help your nonprofit improve its brand and raise more funding? In short, GreatNonprofits is a charity “watchdog” that uses testimonials from volunteers, community members, board members, or others that interact with your nonprofit to “rate” your organization. The idea is to provide a platform for nonprofits to showcase …
If you work in the nonprofit sector, you have probably heard of Charity Navigator and CharityWatch. You also probably know that they are two of the top “watchdog” websites to keep track of your nonprofit. But do you know who is using each site? How it affects your donors or potential donors? Or how each …
The nonprofit starvation cycle is a grim truth, the not-so-hidden, murky underbelly of the social benefit sector. The sad reality is the majority of nonprofit organizations are trapped in a vicious progression of inadequacy and chronic under-funding. This toxic cycle has been the omnipresent, dark cloud on the nonprofit horizon. With funders, donors and grantees …
Your nonprofit spends a huge chunk of resources trying to get donors to your donation forms, and it’s good to see a lot of donors landing on your giving page. But don’t start celebrating just yet. Just because donors reach your donation form doesn’t mean they’re going to stay and make a gift. Research done …
Are your organization’s social media pages collecting dust and cobwebs? For most groups, there are never enough hours in the day to finish the to-do list, let alone to keep up their social media accounts. Yet social networking is an excellent, cost-effective marketing tool for charitable groups. You actually don’t need extra staff and big …
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